General FAQs

The Music Video Project is a film-based contest on the theme “Creativity- Path to Equality” conceptualised as a collaboration between talented musicians and filmmakers. Professional musicians are invited to a track created specially for the Project on the theme, “Creativity- Path to Equality”’ and depicting the cultural diversity and heritage of Mumbai. The musicians can share their original compositions between June 19 to July 10, 2022. Selected tracks will be announced on the Kick Off day – July 29, 2022 and allotted randomly to registered filmmakers. The film teams have 15 days from July 29 to August 14 to submit a video on the theme. August 15 is the last date for submission of the music video.

The MVP is designed to involve youth and artistes in creating films that revolve around the theme “Creativity- Path to Equality”. The Project supports the vision of the UNESCO Creative Cities Network (UCCN) to involve creative professionals like musicians and filmmakers to think about how we, as a society, can ensure that no one gets left behind to reach the Sustainable Development Goals and all people have access to resources for a better life. 

As a musician, your effort would be to pen lyrics that reflect this theme and compose the music with global appeal as the music video will be screened at Indian and International events of the UCCN, BMC and Kala Ghoda Association.  

For film teams, as the city is designated as a Unesco City of Film in 2019, the film should be shot in Mumbai depicting its diversity, cultural heritage and opportunity. 

There is no entry fee for the musician or filmmaking team.

There are 3 categories in the contest for the film team making the Best Music Video. Each category’s prizes are as follows: 

  1. GRAND PRIZE- Best Music Video – Rupees One Lakh
  2. Second Prize- Best Music Video – Rupees Fifty Thousand

Musician FAQs

Register as a musician/band here ( and share an original composition and lyrics. On registration, you will receive the details of how to submit your song. The last date for musicians to send entries to the MVP is July 10, 2022.

A pre-existing song can be submitted provided it reflects the theme and you have full rights to the lyrics and composition. 

Yes absolutely! You own the rights to your audio piece. However, you will not own the film rights and the organisers will have the right to upload the film or any versions of it to any platform. You own the complete audio rights to your song and are free to monetise it on any other audio based platform.

Any genre of music is acceptable which represents the diversity of Mumbai and the theme mentioned.

Filmmaker FAQs

Register as a filmmaker here ( On registration, you will receive the details of how to submit your music video to the registered email id.

Yes, the music video may include footage shot previously, but the filmmaking team must have full rights to the footage. Organisers are not responsible for any copyright claims to such footage and shall not be held liable. 

The rights to the music video is shared between the filmmaker and musician. However  BMC and KGAF  have rights to upload it on any platform including their own and others. However, in case of any commercial transaction, the royalties would be shared with the filmmakers & musicians at a mutually agreed percentage. 

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