The Music Video Project (MVP) is a high-energy event in Mumbai, India’s film hub, a unique collaboration between two of the greatest arts, music and film. The MVP is organised by the Brihanmumbai Municipal Corporation (BMC) and Kala Ghoda Arts Festival (KGAF) and conceived and executed by 48HFP India. It hopes to promote culture and heritage and involve the youth, creative professionals and students in filmmaking, to make sure no one gets left behind and support the UCCN’s theme “Creativity, Path to Equality”.

The idea behind the MVP is to support the UNESCO’s objective to reduce inequalities in society, which is at the Core of the UN 2030 Agenda

The UNESCO Creative Cities Network (UCCN) started in 2004 and currently comprises 246 cities. The idea of the UCCN is to encourage greater partnerships between UNESCO and between creative cities around the world that have worked to establish a strong reputation and foothold in the creative sectors.

Mumbai was selected as a UNESCO Creative City for Film in 2019. UCCN found a perfect partner to implement its objectives – the city’s civic body, Brihanmumbai Municipal Corporation (BMC) with its close connection with the people of Mumbai. Through its events and activities, the BMC hopes to create close interactions with the youth, students and creative professionals from the media and film community and reach out further to the people and masses with films created.

Further, the city’s cultural landscape is dominated by one of the premier organisations, the Kala Ghoda Association which organises the Kala Ghoda Arts Festival (KGAF) every year since 1999. With its giant presence and huge following, the KGAF brings a mass appeal and reach to the BMC for its cultural and art initiatives.

The Music Video Project has been conceived and executed by the 48 Hour Film Project India, part of the internationally renowned 48 Hour Film Project in 120+ world cities. Through its large talent pool of filmmakers across the country, its rich experience in celebrating film-based contests, branded content and innovations in the film-based events, 48HFP India is poised to make the MVP a grand success. We expect a high calibre of storytelling, with talented cast and crew participating in a contest to make the best music video on the UCCN theme and featuring Mumbai city in a never-seen-before avatar.

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Wobble Creative & Content is their partner to curate the music from highly successful musicians, music bands and artistes to give an international audience a taste of Mumbai’s sounds and vibe.